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Dear Lucyd Eyewear FAM:
Non-Fungible Tokens (NFTs) have risen in popularity over the past few years with an explosion in value and interest recently.
What would be the actual benefit for the shopper as well as the brand became a key consideration for our experiment with NFTs. We began to outline what objectives would be relevant to the project with our focus always on shared value for all participants.
Our criteria include:
- Product Enhancement Value - (e.g. - multi-generational upgrades built into an initial purchase)
- Design - (Unique one-offs and limited edition frames/packaging from Artist Collaborators/Digital Designers)
- Artistic Value - A connected digital experience tied to a discrete item
- Future Product Benefits - Surprise and delight functionality built into the NFT
- Ongoing Revenue Streams - For both brand and creator
We began with physical art, instead of starting with digital, and this appears to be a valid approach for product-based NFT creation.
Our artist partners Jay Thornton and David Ryan both started with blank Lucyd outer packages and developed individualized concepts that reflected some of their interests including music, fun in the sun and autos as just a few examples.
Check out this Lucyd Music NFT!
Stay tuned for more updates as we move closer to launching these initial tokens.
Please reference the FULL write-up HERE.
All The Best,
Team Lucyd
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