This is very personal for me, so I wanted to pop up and share it with you.
There comes a point in life where you know who you are and you know what you want. I found it so liberating when it happened for me, in my mid-forties. That moment when you realise it’s time to put yourself at the centre of your own story.
It can be complicated for women though. 84% of us say health is our most valued asset, yet only 18% of us actually spend on it in a meaningful way. What men call an investment, we call an indulgence. Navigating the difference between empty claims and real scientific proof is too complicated and it’s preventing women from getting real, measurable results.
That's why I worked with The Future Laboratory and three clinicians I trust - Dr Stephanie Kuku, Dr Florence Comite and Dr Elissa Epel - to build the P.O.W.E.R Index. A guide to help you separate scientific fact from beauty fiction so you can trust what you buy. We all deserve better.
The P.O.W.E.R Index is the world’s first framework to help you determine whether a brand – including ours – is worth your time and money.
It's time the power was handed back to where it belongs. With you.
We’re in this together.
Love,
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