MIND:EXT Strava Challenge

Go beyond routine. Unlock a reward.

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July 9, 2026 11:00am EDT

Is this your brand on Milled? Claim it.

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NEW STRAVA CHALLENGE

Find Your Edge

Our Strava MIND:EXT Challenge is an invitation to move beyond routine. Beyond what’s comfortable, familiar, or expected.

Ride, run, hike, swim—however you choose to move, create space for progress. Log 6 hours of activity between July 16-29 to unlock a $60 USD MAAP reward.

Six hours is better together. Join a weekly ride from your local MAAP LaB to log the kilometres alongside the community. Find a ride, roll out together, and keep the challenge moving.

Join the ChallengeT&Cs

PROVEN PERFORMANCE

Built For The Work

Progress comes from showing up.

The Emerge Jersey and Team Bib Evo combine lightweight fabrics, breathable construction and an all-day fit to deliver reliable comfort across every ride. Engineered for versatility, they perform from fast-paced efforts to long days in the saddle.

Turned to again and again for a reason.