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Amazon GMV Surpassed $800 Billion in 2025

The flywheel still spins, constrained only by scale.

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February 6, 2026 7:38am EST

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Welcome. This week: Amazon’s record GMV, Walmart’s record market cap, TikTok’s shaky start, and more.

IN-DEPTH

Amazon GMV Surpassed $800 Billion in 2025

Amazon and its sellers sold $830 billion worth of goods in 2025, tripling its GMV from $277 billion seven years ago.

According to Marketplace Pulse estimates based on Amazon disclosures, first-party sales reached $255 billion and third-party marketplace sales reached $575 billion, with both segments growing at nearly identical 9% rates.

This marks a continuation of the 6-10% growth range Amazon has maintained since 2022, returning to steady expansion after the exceptional 46% surge during the 2020 COVID peak.

The $830 billion represents not just transaction volume but the infrastructure that enables it: fulfillment networks, advertising systems, seller services, and increasingly, AI-powered discovery.

Amazon's flywheel still spins, constrained only by scale approaching trillion-dollar territory.

Join Our Q1 Webinar: The Great Decompression

2025's margin compression hit sellers from every angle — tariffs, advertising costs, platform fees, and AI competition.

But the same forces created conditions for change. Join us February 11 (2pm ET/7pm GMT) as we explore the counterforces reshaping e-commerce profitability in 2026: conversational commerce, competitive shifts, and audience-first models.

NEWS

Walmart Reaches $1 Trillion Market Cap

Retail behemoth Walmart has hit a market capitalization of $1 trillion, becoming the first traditional retailer to reach the milestone. The achievement places Walmart among a small but growing club of companies that have a 13-figure valuation, including Amazon.com, Nvidia, Meta Platforms and Microsoft. WSJ >

TikTok’s rocky U.S. transition gives brands pause after outage hits sales

TikTok’s new U.S. owners have gotten off to a rocky start, drawing scrutiny from brands. Less than two weeks after TikTok finalized a joint venture transferring parts of its U.S. business to a consortium including Oracle, Silver Lake and MGX, the handoff has already hit turbulence. Modern Retail >

Meta thinks AI is its shot at commerce

Meta plans to launch agentic shopping tools and new AI models in the coming months as it leverages user data to personalize commerce. Shopifreaks >

ICYMI

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Amazon GMV Surpassed $800 Billion in 2025

The flywheel still spins, constrained only by scale.

IN-DEPTH

Amazon GMV Surpassed $800 Billion in 2025

NEWS

ICYMI

The $10 Trillion State of E-Commerce

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