Customer satisfaction with Amazon marketplace sellers has plummeted globally since 2020.
Starting August 4, Amazon will exacerbate the issue by allowing customers to leave seller feedback with just star ratings – no written explanations required.
In the U.S., only 84.7% of customers had positive experiences with marketplace sellers over the past twelve months, down from 92.1% in 2020, representing millions of extra negative experiences.
The decline is global – Germany dropped from 93.9% to 86.1%, the UK from 92.5% to 85.7%, and India collapsed from 80.3% to just 53.2%. Of those marketplaces tracked five years ago, only Australia improved, rising from 78.6% to 84.5%.
