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Amazon's Global Marketplace Opportunity

Behind the Total Opportunity Score

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October 23, 2025 10:39am EDT

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IN PARTNERSHIP WITH

Welcome. This week: Amazon’s global opportunities ranked by data, TikTok’s Shop Local push, Temu profits grow, and more.

IN-DEPTH

Amazon's Global Marketplace Opportunity

The conventional narrative fixates on gross merchandise volume as the ultimate indicator of marketplace potential.

By that logic, Amazon’s U.S. marketplace, with an estimated $305 billion in third-party GMV, dwarfs everything, and the conversation ends there.

But a single-metric focus misses the fundamental question: where can sellers build a sustainable, profitable business?

Our newly published Amazon Marketplaces Trends Report uses a proprietary scoring framework powered by Marketplace Pulse data to evaluate opportunities within the eleven core Amazon marketplaces, which each generate over $5 billion third-party GMV.

The framework contains seven dimensions, which are then synthesized into a Total Opportunity Score weighted toward factors that actually determine business opportunity.

The resulting rankings reveal a more nuanced reality than GMV alone could capture.

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NEWS

TikTok targets UK SMEs with Shop Local

TikTok has launched Shop Local in the United Kingdom, a support scheme for small and medium-sized enterprises (SMEs). The competition promotes the sale of homegrown goods to British consumers, with packages to help local businesses set up and start selling on the platform. Ecommerce News >

Brands cut back on free online returns to offset tariff costs

Free online returns — once a standard perk of e-commerce — are becoming the latest casualty of President Donald Trump’s tariffs. After years of footing the bill for free returns, more retailers are raising the bar for customers who want to ship back unwanted goods. Some brands are even eliminating the perk altogether as they try to mitigate the steep costs of tariffs. Modern Retail >

Temu doubles its EU profits to 1.7 billion dollars

Chinese e-commerce platform Temu, operated by Whaleco Technology in Ireland, has reported a dramatic surge in its European performance. The company more than doubled its pre-tax profits to nearly 120 million dollars in 2024, with revenues climbing to around 1.7 billion dollars. Cross Border Magazine >

ICYMI

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Amazon's Global Marketplace Opportunity

Behind the Total Opportunity Score

IN-DEPTH

Amazon's Global Marketplace Opportunity

NEWS

ICYMI

Additional U.S. Tariff Costs Exceed $100 Billion

Death by Valuation: The Amazon Aggregator Autopsy

ChatGPT's Instant Checkout is an Instant Threat

China Reaches Global Majority on Amazon

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