Chinese sellers now represent 50.03% of Amazon’s global active seller base, marking the first time they’ve crossed the 50% threshold across all of Amazon’s international marketplaces.
But while Chinese sellers have won the numbers game, American sellers maintain an edge in revenue generation.
The milestone reflects a decade-long trend that started with Chinese sellers accounting for just 7.1% of new registrations on Amazon.com in 2015, compared to 70.6% from the United States.
By 2024, Marketplace Pulse data indicates that these figures had almost completely reversed, with Chinese sellers comprising 62.3% of new registrations, while American sellers had fallen to 26.8%.
