Our top picks for you
New insights: Key trends shaping shopper behavior
Holiday shopping is becoming more AI-driven, value-focused, and less tied to peak dates. Shoppers are discovering products earlier, comparing prices more closely, and engaging across multiple channels before making a purchase. These shifts are creating new opportunities for advertisers to reach high-intent audiences by using AI-powered campaigns and precise targeting to stay visible throughout the buying journey.
Check out the latest holiday insights >
Success story: NAOMI drives 800% more conversions with smarter remarketing
Ahead of peak season, NAOMI partnered with Microsoft Advertising to strengthen its Performance Max strategy with impression-based remarketing. By re-engaging high-intent shoppers and expanding reach efficiently, the brand improved performance while getting more from their budget. Smarter audience signals helped unlock significant growth, with conversions increasing by more than 800% and attributed sales value growing over 600%.
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Success story: Pandora boosts purchase intent with AI-powered ads
Pandora partnered with Microsoft Advertising to create ad experiences that made shoppers feel seen and represented. Using Copilot to develop and test inclusive, emotionally intelligent messaging, the brand connected more deeply with shoppers and improved performance. The results? A 10% lift in purchase intent and a 39% intent increase among non-owners, showing how AI-powered creative can drive meaningful engagement and growth.
See their approach to driving growth >
