OUR SUMMER SALE IS NOW LIVE

"I want what she’s having.”

These are pieces made in limited quantities, which we won’t restock, so once the final pieces are gone, they’re gone. And we move on.

In an uncontrolled pseudo-social experiment, we’ve been testing our theories on Summer Sale psychology.

We observed participants to see if we could find a tipping point from wanting clothing, shoes and accessories to needing them – as well as studying the spectrum of emotions involved in Summer Sale shopping, based on a formula of how quickly we pick up items to how many we eventually buy.

Initial findings of our experiment are contradictory, chaotic, and imperfect...So, we’ll let you decide what feels right for you.

And we want to share why we have a sale too. Working through a Short Supply Chain, with direct control of production from beginning to end in Europe, our Summer Sale starts with a need to see that what we still have doesn’t go to waste.