Hey ,
Be honest with me for a second. You've already watched 100 reels before noon. So have I. We all have.
And it adds up to more than you'd ever admit out loud:
18 hours and 36 minutes a week.
That's more than one full waking day, every single week, handed over to the feed.
And it's harmful.
In a 2025 brain-imaging study, a single scrolling session on social media measurably dulled people's focus and memory before they even put the phone down.
That's why you can lose twenty minutes to your feed and feel foggier than before.
Do that day after day, and it has a name now: "brain rot." A feeling so universal it became Oxford's Word of the Year.
How do we end doom scrolling?
It turns out there's another way to scroll. People have started calling it bloom scrolling.
Same habit. Same idle minutes.
Except instead of draining you, the feed you choose, feeds your brain. You scroll on purpose, through things that teach you something, and you put the phone down a little sharper than you picked it up.
To put things into perspective:
