if everyone already knows your name, skip this

Think of one expert you follow online. Any field. Now ask yourself whether you have ever tested if they are good at it.

Neither has anyone else. They got followed, then they got trusted, in that order.

Somebody taught you it goes the other way. School, mostly, which needed to grade you. Then a first boss who called visibility showing off and meant it kindly.

I should get good first.

I should let the work speak for itself.
I should wait until I'm ready to be seen.

Those aren't feelings. They're rules, and every one arrived with a teacher. I believed the work-speaks-for-itself one for a long time. The work, it turned out, is shy.

The second skill: being findable, learned separately from being good, and deciding who gets the call.

The market can't hire an expert it can't find.

Nobody teaches the second skill in your field. So for three days we are going to. Here is the whole room.

Sep 18: Friday - The foundation

Why do most experts stay invisible, with me, for 35 minutes. Not a knowledge gap. A positioning gap. I'll show you the one Mindvalley closed, starting from nothing, and you will not be able to unsee it in your own work.

Marisa Peer, live, 30 minutes. The moment she stopped being a practitioner and became an authority, and what that one shift did to her pricing and her reach.

Your signature method, 40 minutes. Every authority you admire has a named framework. You draft yours, live, in the session. The name, the three parts, the whole thing. It will be rough. That's the point.

Why you're likely selling to the wrong audience, 40 minutes. Find your ideal student by what they believe, not by their age bracket. We take a real Mindvalley landing page apart, word by word.

John Lee, 40 minutes. What social media looks like when it's a business: what converts, who buys, and a model that runs without a team. Not a post-more talk.

How to craft a winning speech, 25 minutes. One talk, positioned right, fills your list and sells your program for years. The cadence the highest-rated speakers at Mindvalley U share, so you can use it.

Sep 19: Saturday -  The machine.

The content machine, 20 minutes. One idea becomes one long piece, five posts, one email and one short video. We build a thirty-day plan live, with AI, from an idea someone in the room gives us.

Jimmy Naraine, 40 minutes. Royalties from Udemy on a few hours a week. How to structure a program that sells itself (and, he will tell you, that this is not reserved for people named Vishen).

From free to leads, 25 minutes. The email system Mindvalley uses to turn a free opt-in into a warm audience that buys. Set up once. Runs on its own.

The product step ladder, 40 minutes. Most experts have one product. Authority businesses have five. Lead magnet, low-ticket, flagship, cohort, mastermind, with a real Mindvalley example at every rung. Then we do the maths on adding one.

Crafting the customer experience, 20 minutes. One testimonial page did more for Mindvalley than a new product or a new ad. How to gather and place customer stories so they do the selling.

The Mindvalley training system, 35 minutes. How we turn experts into global authorities, and the Author Mastermind, shown publicly for the first time.

Ajit Nawalkha, hot seats, 25 minutes. Four to six of you, live, on your positioning, your method name and your offer. Watching is nearly as useful as sitting in the chair.

VIP Q&A with Jason Goldberg and me, 45 minutes. Price, time, not ready, no audience yet. Every objection answered on the call.

Sep 20: Sunday - The close

Daniel Priestley, 45 minutes. The weekly cadence that builds an audience whether you feel like it or not. This is the line between a creator and an authority business.

The funnel that runs while you sleep, 35 minutes. Lead magnet, email sequence, Masterclass, offer. A real funnel torn down, and the one piece that sells without you on the call.

Regan Hillyer, fireside, 30 minutes. Candid, and the kind of lesson you only get from someone who did the work early.

Conversion hacking, 30 minutes. Real expert funnels dissected live. What went wrong, what one change fixed, what most experts miss entirely.

The next level, 60 minutes. Three days of building, then the decision. Two paths forward, mapped, so the next step is obvious.

VIP Q&A, 45 minutes. Open floor. Every question answered.

You draft your method in the room on Friday, which is why there is no replay. A word of warning: you may come out of Sunday with a name for what you do and a plan for a business that doesn't need you every five minutes. Friday 18 to Sunday 20 September, live on Zoom, free, no replay. 8am Los Angeles, 11am New York, 4pm London, 7pm Dubai, 8:30pm Delhi, 11pm Singapore.

Register here:

https://www.mindvalley.com/summit/expert

Vishen