Replacing the Old KPIs for the New SEO Era

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May 27, 2026 11:02am EDT

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As is often the case, our favourite pieces for this addition seem to form an unintended, unofficial theme. In this case, it's how the erosion of both the precision and usefulness of some traditional SEO metrics is opening the door for fresh ways of thinking about SEO measurement. In some cases this means looking back to what worked in traditional marketing, and in some cases it means using new tools like brand visibility trackers in a way that suits the moment, rather than trying to force them into old methodologies.

- Tom Capper, Senior Search Scientist, STAT & Moz

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