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Rose Anvil x Russell Moccasin x Naked & Famous Denim
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What started with a pair of red-core jeans cut into boots became the Blood Brothers collaboration.
Developed alongside Rose Anvil and Russell Moccasin, Blood Brothers Selvedge is a new 20oz Japanese selvedge denim built around a blood red-core warp yarn rope-dyed in indigo, designed to gradually reveal deep red tones as the denim fades with wear.
✦ Now available
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The project began when Weston Kay of Rose Anvil noticed our earlier Elephant 13 Red Core Selvedge, a heavyweight indigo denim designed to reveal red with wear. Inspired by the connection to Rose Anvil’s custom Blood Core leather, he turned a pair into sample boots with Russell Moccasin. When we saw the video, we knew the project had to happen.
That original idea evolved into Blood Brothers Selvedge, a new denim developed specifically for this collaboration between Naked & Famous Denim, Rose Anvil, and Russell Moccasin.
Built at a heavyweight 20oz, the denim combines a blood red-core warp yarn, an indigo rope-dyed exterior, and a black weft inspired by the dark character of Rose Anvil’s Blood Core leather. As the denim breaks in and the indigo fades, the hidden blood red core gradually emerges through.
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The 20oz Japanese selvedge denim combines a blood red-core warp yarn, an indigo rope-dyed exterior, and a black weft, creating a denim counterpart to Rose Anvil’s custom Blood Core leather, a black leather designed to reveal a deep red patina with wear.
For this limited edition, we developed a heavyweight warp yarn first dyed blood red all the way to the core, then rope-dyed in indigo. As the denim breaks in and the indigo fades, the hidden blood red core gradually emerges. Cut into the fabric and you can even see the blood red at the center of the yarn.
Woven with a black weft and built at a heavyweight 20oz, the fabric starts rigid and structured with serious fading potential for anyone who likes denim that fights back a little.
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Product Details
Details include a white and red selvedge edge, red lock stitch, blood-red fly buttonhole stitching, tone-on-tone stitching, black hardware, black pocket bags, and a custom Blood Core leather patch made using Rose Anvil’s Blood Core leather, developed with Seidel Tannery in Milwaukee. The embossed leather patch features Weston Kay cutting our tragic blonde in half.
20oz Japanese selvedge denim Blood red-core warp yarn rope-dyed in indigo Black weft White / red selvedge edge Red lock stitch Blood-red fly buttonhole stitching Black hardware Black pocket bags Custom Blood Core leather patch Made in Canada
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Blood Brothers Selvedge:
A Limited Edition
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Now available in Weird Guy, Easy Guy and True Guy.
Available at Naked & Famous Denim Montreal, Naked & Famous Denim NYC online and in-store.
*Strong Guy will be released later in New York City. In the meantime, you can shop at nakedandfamousdenim.com
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The Blood Brothers collaboration also extends beyond the jeans with the Russell Moccasin Blood Hunter boot, developed alongside the Blood Brothers Selvedge as part of the full three-way collaboration between Naked & Famous Denim, Rose Anvil, and Russell Moccasin.
Built using Rose Anvil’s custom Blood Core leather developed with Seidel Tannery in Milwaukee, along with quarters made from our Blood Brothers Selvedge denim, the boots were designed as a true companion piece to the jeans. Both were built around the same idea of hidden blood red character gradually emerging through years of wear.
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Releasing today, shop the Blood Hunter directly through Russell Moccasin.
Early Access: 10AM ET
Public Launch: 2PM ET
*The Blood Hunter launches separately through Russell Moccasin.
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Learn more, watch the video:
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