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Rose Anvil x Russell Moccasin x Naked & Famous Denim
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What started with a pair of red-core jeans cut into boots became the Blood Brothers collaboration.
Developed alongside Rose Anvil and Russell Moccasin, Blood Brothers Selvedge is a new 20oz Japanese selvedge denim built around a blood red-core warp yarn rope-dyed in indigo, designed to gradually reveal deep red tones as the denim fades with wear.
✦ Releasing May 21th at 11am ET in a range of fits.
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The project began when Weston Kay of Rose Anvil noticed our earlier Elephant 13 Red Core Selvedge, a heavyweight indigo denim designed to reveal red with wear. Inspired by the connection to Rose Anvil’s custom Blood Core leather, he turned a pair into sample boots with Russell Moccasin. When we saw the video, we knew the project had to happen.
That original idea evolved into Blood Brothers Selvedge, a new denim developed specifically for this collaboration between Naked & Famous Denim, Rose Anvil, and Russell Moccasin.
Built at a heavyweight 20oz, the denim combines a blood red-core warp yarn, an indigo rope-dyed exterior, and a black weft inspired by the dark character of Rose Anvil’s Blood Core leather. As the denim breaks in and the indigo fades, the hidden blood red core gradually emerges through time.
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The 20oz Japanese selvedge denim combines a blood red-core warp yarn, an indigo rope-dyed exterior, and a black weft, creating a denim counterpart to Rose Anvil’s custom Blood Core leather, a black leather designed to reveal a deep red patina with wear.
For this limited edition, we developed a heavyweight warp yarn first dyed blood red all the way to the core, then rope-dyed in indigo. As the denim breaks in and the indigo fades, the hidden blood red core gradually emerges. Cut into the fabric and you can even see the blood red at the center of the yarn.
Woven with a black weft and built at a heavyweight 20oz, the fabric starts rigid and structured with serious fading potential for anyone who likes denim that fights back a little. The custom leather patch is also made using Rose Anvil’s Blood Core leather, developed with Seidel Tannery in Milwaukee.
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Product Details
20oz Japanese selvedge denim Blood red-core warp yarn rope-dyed in indigo Black weft White / red selvedge edge Red lock stitch Blood-red fly buttonhole stitching Black hardware Black pocket bags Custom Blood Core leather patch developed with Seidel Tannery Made in Canada
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Blood Brothers Selvedge:
A Limited Edition
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Releasing May 21th at 11am ET in Weird Guy, Easy Guy, True Guy and Strong Guy
Available at Naked & Famous Denim Montreal, Naked & Famous Denim NYC online and in-store.
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The Blood Brothers collaboration also extends beyond the jeans with the Russell Moccasin Blood Hunter boot, developed alongside the Blood Brothers Selvedge as part of the full three-way collaboration between Naked & Famous Denim, Rose Anvil, and Russell Moccasin.
Built using Rose Anvil’s custom Blood Core leather developed with Seidel Tannery in Milwaukee, along with quarters made from our Blood Brothers Selvedge denim, the boots were designed as a true companion piece to the jeans. Both were built around the same idea of hidden blood red character gradually emerging through years of wear.
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Releasing the same day as the Blood Brothers Selvedge, you can sign up for early access and shop the Blood Hunter directly through Russell Moccasin.
Thursday, May 21
Early Access: 10AM ET
Public Launch: 2PM ET
*The Blood Hunter launches separately through Russell Moccasin.
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Learn more, watch the video:
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Visit our flagship store in New York City where you can shop the entire Naked & Famous Denim collection.
You'll be surrounded by beautiful denim decor from the wall of fade, the real Japanese raw denim floors, our indigo dyed counter tops to the Japanese boro change room curtains.
Located in the heart of Soho at:
123 Grand Street
New York, NY 10013
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