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91% of Consumers Use CBD for Nonmedical Purposes

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September 17, 2020
FDA Action on CBD Remains TBD As Producers Bide Time

By William Sumner, Hemp Content Manager, New Frontier Data

The CBD industry is struggling: Amid disruption by the COVID-19 outbreak and supply-chain shortages, the industry also finds itself mired in regulatory uncertainty due to a ponderous attitude by the U.S. Food and Drug Administration (FDA) in regulating CBD. At the heart of the issue for the FDA is whether CBD should be allowed as a dietary supplement or limited as a pharmaceutical ingredient.
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You Ask, We Answer
 

Q: Which forms of CBD (i.e., topicals, edibles, etc.) are most popular with consumers?
 
A: As detailed in New Frontier Data’s  U.S. CBD Consumer Report: Archetypes and Preferences, (Volume 1), approximately 63% of CBD users reported having tried CBD oils/tinctures. Of those having tried the oils/tinctures...
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Newly Released!
Cannabis-Infused Products: Navigating the Complexities to Market

New Frontier Data is proud to partner with the industry leader in water-soluble CBD and hemp emulsion technology, Sorse Technology, to present the report, Cannabis-Infused Products: Navigating the Complexities to Market. Topics in this report include:

  • Key areas of cannabinoid-infused product development
  • Unique regulatory hurdles constricting the market
  • Building consumer trust and loyalty
  • Effective strategies that brands use to capture market share.
Free Download!
Ohio hemp farmers lobby for less regulation

The Ohio Hemp Farmers Cooperative is lobbying the state to regulate hemp the way it does other crops, despite federal marijuana prohibition. Read More
Federal hemp underreporting is a huge problem for the industry – but there’s still time
 
Transparency about national acreage is paramount to establishing government-backed resources, including certain kinds of crop insurance. Read More
Martha Stewart-branded CBD Gummies Arrive in Crowded Market
 
The lifestyle guru's anticipated CBD line with Canopy Growth targets female consumers aged 46-65 with gummies, soft gels and oil drops. Read More
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