Visible skin ageing accelerates by up to 50% in your 30’s driven by external stressors like UV exposure, pollution, poor sleep, stress and poor nutrition. These everyday factors quietly breakdown the skin’s structure long before you see the signs.
That’s exactly why we created Prime Forever, our most advanced skincare innovation yet, designed to help preserve your skin in its visible prime.
As we age, three major mechanisms speed up visible ageing:
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Direct UV damage breaks apart key proteins like fibrillin, weakening the skin’s structure.
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Skin‑degrading enzymes accelerate the breakdown of collagen, reducing firmness and elasticity.
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Damaging free radicals overwhelm the skin’s natural defences, initiating oxidative stress that accelerates visible signs of ageing.
Prime Forever was developed to dramatically reduces skin ageing activity*, helping preserve skin in its visible prime. And you can experience our latest formulation with our 2 for £45 skincare offer so you can stay in your prime forever.
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