The naked truth about denim.

What makes us better at this than “other self-proclaimed ethical-sourcing companies”? Good question. And we hope our new 2022 Sustainability Report can provide some answers.

TLDR? Here are some of the key highlights:

In 2022,

We repaired 65,386 jeans (new record!).

We mapped all our emissions and water data from our full supply chain in accordance with the Greenhouse Gas Protocol for the fourth year in a row.

We reached a new level of product transparency – showing all tiers of the supply chain.

We created the first draft of our Climate Action Roadmap.

We were ranked as Fair Wear Foundation leader – for the ninth year in a row.

We were placed in the leading category in the Textile Exchange Material Change Index for the fourth year in a row.

For the sixth year in a row we’ve worked solely with certified organic cotton.

We scored 71.4% and 70.2% in Total Environmental and Total Social scores respectively in the Higg Brand and Retail Module.

Keen to know more? Read the full report for some heavy (but inspiring) bedtime reading.