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7 welcome email templates to make your new customers say “awwww” 😊

Plus: How many sales emails should you send before giving up?


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When you acquire a new customer, do you offer them encouragement and guidance right away, or do you ignore them until they need something?
(There’s a right answer here. I think you know what it is)

A welcome email isn’t your first impression with a buyer or subscriber, but it’s still one of the most important customer touches you’ll ever make. It’s more than just a “thank you” card—a welcome email is a prime opportunity to engage your buyers, provide additional value, and lay the groundwork for future sales.

This week on the “Sell to Win” blog, we put together seven simple and effective welcome email templates that you can use to give your new customers a warm ‘n’ fuzzy feeling. We’ll break down…

  1. The welcome email that looks like it came from an actual human being
  2. The “welcome to your trial” email
  3. The product-focused welcome email
  4. The free gift welcome email
  5. The “thanks for subscribing” welcome email
  6. The reminder email
  7. The onboarding welcome email

No matter which approach you decide to take, the aim of your welcome emails should always be to focus on your customer. And remember: Everyone likes an unexpected gift. Read the full article here and reply to this email if you have any customer nurturing tips of your own.

Speaking of which: Would you like to be featured in Sell to Win? We’d love to give our customers and readers more of a voice in our blog and newsletter, sharing their own advice with the rest of our community. Drop me an email if you’d like to learn more.

All best,
— Ben Goldstein, Editor in Chief, Sell to Win
EXPERT ADVICE
How many sales emails should you send before giving up?
Too much follow-up will annoy your prospects, and too little will cost you sales. So what's the sweet spot? We asked 10 sales experts to help us solve the riddle.
READ MORE
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