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The New Cool Looks A Lot Like Trying

We’re in a post-effortless era.


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We’re in a post-effortless era.
Nylon Daily
The New Cool Looks A Lot Like Trying
FIELD NOTES
The New Cool Looks A Lot Like Trying

From Charli xcx to Addison Rae, we’re breaking down why the internet is embracing ambition, behind-the-scenes creativity, and the end of effortless cool.

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Fashion
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The Name On Every Celebrity’s Lips (& Hips) Is Matières Fécales
ZENDAYA! GAGA! GABBRIETTE!
The Name On Every Celebrity’s Lips (& Hips) Is Matières Fécales

The glamorous, gothic label is true to this, not new to this — and is having the biggest year of its career.

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Retro Florals! Tankinis! Board Shorts! Our Favorite 2026 Swim Trends
ADD TO CART
Retro Florals! Tankinis! Board Shorts! Our Favorite 2026 Swim Trends

This summer, we’re going back in time to stand out from the pack.

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Music
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The Underplay Is Pop’s Newest Power Move
THINK BIG, PLAY SMALL
The Underplay Is Pop’s Newest Power Move

Underplay concerts are on the rise. Just ask Charli xcx, Gracie Abrams, and Role Model.

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Lily Allen To Tell Her Story In A New Documentary
WOULD YOU LIKE SOME MORE TEA?
Lily Allen To Tell Her Story In A New Documentary

The West End Girl is headed to Prime Video.

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