• Match width to lapel. Three inches suits nearly everyone. Narrow shoulders under a wide tie reads as a bib.
• Don't match your tie to your shirt. The tie is there to stand out.
• Don't match your tie to your pocket square either. They should complement, not copy.
• Be braver with pattern. A patterned tie over a striped or checked shirt works. Start subtle, build confidence.
• Own four. A quiet blue, a stripe, a dot, and something bolder. Novelty ties never make the list for business, but can be fun elsewhere.
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