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How to Update an Old Google Ads Account


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Updating an Old Google Ads Account:
Cleanup Your Keywords

If you haven't run Google Ads in a long time, or if you are taking over management of an OLD account, you may notice that your keywords are a mess.

Here are 2 Critical Things to Update for Keywords:

1. Update the old Broad Match Modifier keywords. These are the keywords that have + symbols in front of them: +they +look +like +this. Google Ads removed these years ago. They may still serve (as phrase match actually) but you can't update them. It's best to change them to phrase or exact match using the bulk edit tool.

2. If the campaigns are using Broad Match, consider changing these to phrase or exact match to narrow your searches to ROI producing keywords. Broad match is difficult to manage and can bring in a lot of irrelevant clicks. It is much easier for beginners to stick to Phrase and Exact match only.

If you want a quick video tutorial on bulk editing your Broad Match Modifier keywords to Phrase, check out our YouTube channel video listed below.

If you need more training (outside of the videos already in the course) checkout our YouTube videos, and subscribe to our channel for more updates and training!
 
Falcon Digital Marketing LLC, Wortham Center Dr, Suite 342, Houston, TX 77065, United States

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