The Unofficial Uniform Of Elegant Travellers

There are certain fabrics that seem to improve not merely with wear, but with weather. Seersucker is one of them.

It was never designed for boardrooms or ceremony. Seersucker belongs to the sea shimmering in the heat, to ceiling fans turning lazily above long lunches, to summers where one loses track of both days and good intentions.

Its story begins, as many elegant things do, with practicality. The name itself comes from the Persian shir o shekar (milk and sugar) a reference to the alternating smooth and puckered texture woven into the cloth. That crinkled surface is the entire trick. By lifting the fabric slightly away from the skin, air circulates more freely, allowing heat to escape with glorious efficiency.

British officers wore it in colonial heat. Jazz musicians adopted it because it moved beautifully under stage lights. Southern gentlemen made it their unofficial summer uniform. Then Hollywood got hold of it and things became considerably more interesting.

Gregory Peck wore seersucker with the sort of composed elegance that suggested he’d never once perspired in his life. Cary Grant understood its secret too: that true sophistication in summer should always appear faintly effortless. Even Miles Davis gave the fabric a certain cool; relaxed, sharp, entirely his own.

We’ve always thought the best summer clothes should feel easy, breathable, slightly rumpled in the most attractive manner possible. Clothes that encourage spontaneity. A second bottle of rosé appearing unexpectedly at lunch. A walk home without shoes. Dinner reservations quietly abandoned in favour of somewhere with better music.

Our latest seersucker tailored swim shorts, easy shirts, refined trousers and relaxed shorts in crisp summer stripes that feel at once nostalgic and entirely modern. Seersucker captures something many summer clothes aspire to but rarely achieve: elegance without effort. Or at least the appearance of it, which, in summer, is often entirely sufficient.

FEEL SUMMER