NEW: Sony RX10 V | Reach Further, Carry Less

This afternoon Sony have announced a new addition to their line-up with the RX10 V; allowing you to capture everything from expansive landscapes to distant wildlife with the aid of its integrated ZEISS® Vario-Sonnar T* 24–600mm f/2.4-4.0 lens. 

Read on to find out more about the camera, with stock expected later this month. 

Want to get hands-on with the RX10 V for yourself? Visit us at Global Birdfair between 10-12 July and you can doo just that! Scroll down for all the details.

The Sony RX10 V combines a ZEISS® 24–600mm f/2.4-4.0 zoom lens, advanced AI-powered autofocus and a 20.1MP stacked sensor in a single compact camera. Capture wildlife, aviation, travel and action with confidence thanks to blackout-free shooting at up to 30fps, full performance at 600mm and stunning 4K video recording at up to 120p. One camera. Every focal length. Everything you need for your next adventure.

Join us at Global Birdfair between 10-12 July 2026 and you’ll be amongst the FIRST in the world to get hands-on with the new Sony RX10 V and to try it out for yourself. 

Plus, you’ll have the chance to join wildlife photographer Georgia Barker for a FREE guided photowalk using the RX10 V. These relaxed and practical sessions will be a fantastic opportunity to get hands-on with the latest Sony cameras and lenses while learning valuable wildlife photography techniques from Georgia. Whether you’re looking to improve your fieldcraft, camera skills, or photographic creativity, Georgia will be on hand to share advice, guidance, and tips throughout the walk.

Visit the Sony stand in the Hobby marquee at Global Birdfair to register for your free place (allocated on a first-come, first served basis). 

Global Birdfair encompasses the whole spectrum of the wildlife watching industry whilst at the same time aims to make a difference to conserving nature worldwide. If you’re into birds and wildlife, then this one event not to miss!

At Global Birdfair, you'll find events and lectures all weekend, celebrity visitors, and a great gathering of like-minded people raising money and awareness of important causes.