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Tim Cook Is No Steve Jobs, But That's His Secret Weapon

Plus, Apple Made a Massive Bet on Intel 21 Years Ago, Apple TV Now Costs 3x More Than It Did at Launch


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Plus, Apple Made a Massive Bet on Intel 21 Years Ago, Apple TV Now Costs 3x More Than It Did at Launch
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PCMag Weekly Apple Brief

TODAY'S FEATURED STORY

Tim Cook Is No Steve Jobs, But That's His Secret Weapon

Cook was less inclined than his predecessor to go 'thermonuclear,' but his disciplined approach made Apple richer than ever. Can it still thrive after he steps down as CEO on Sept. 1?

Read More

THE LATEST

Apple Made a Massive Bet on Intel 21 Years Ago. It Changed Everything

Apple's adoption of Intel processors for Macs sent big waves through the PC industry—and made the company's move to Apple Silicon, 15 years later, an even bigger deal.

Read More

With New Price Hike, Apple TV Now Costs 3x More Than It Did at Launch

It's only been a year since the last increase, but Apple is hoping the lure of Ted Lasso and sports like Formula 1 and MLS is enough to justify paying even more. The move also hits Apple One.

Read More

Mac mini 2024 vs. Mac mini 2026: Apple's Littlest PC Muscles Up for AI. Should You Upgrade?

What a difference two years makes: Apple says its forthcoming 2026 Mac mini will be up to four times better at running AI workflows, thanks to its new M6 processor. Can that justify spending $900?

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iPhone 18 Pro 'Surprise and Shine' Event Set for Sept. 9. Which Rumors Are Legit?

We'll like get a foldable iPhone and new Apple Watch next month in Cupertino, but here's what's reportedly on tap for the iPhone 18 Pro lineup.

Watch Now

Apple M5 Ultra and M6 Silicon Explained: 2nm Tech, Quad-Die Chips Promise Macs Massive AI Muscle

Arriving in September in Mac mini and Mac Studio desktops, Apple's new chips harness bleeding-edge manufacturing and unprecedented four-die scaling to boost local agentic AI in a big, big way.

Read More

PCMAG OPINION

Siri AI Can Only Do So Much. For Smart Home Dominance, Apple Needs to Improve These Two Products, and Fast

iOS 27 provides a glimpse of Apple's smart home ambitions, but software enhancements won't be enough. The good news is the company already has everything it needs to take on its rivals.

Read More

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