The three things no one else offers.

Lifetime warranty. Built in London. A fit that pays you back. Three commitments that come with every Forge.

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May 21, 2026 3:00am EDT

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Lifetime warranty. Built in London. A fit that pays you back. Three commitments that come with every Forge.

May 2026

FORGE

FORGE · PERFORMANCE ENDURANCE · PRECISION FRAMESET

FORGE

Three commitments we put in writing. Every frame, every build.

Lifetime
Warranty

£200 Fit
Cashback

Built in
London

FAST AND FAR.

Not a single caveat.

Every Forge comes with three written commitments. Not extras you negotiate. Not features buried in the small print. The starting conditions of every bike we build.

COMMITMENT 01

Lifetime frame
warranty

For as long as you own the bike. Every Forge is a carbon frame and if it ever fails structurally, we replace it. No registration forms. No service logs required. The frame is covered because that is what a lifetime warranty means.

COMMITMENT 02

£200 fit
cashback

We want your bike to fit. Go to a professional fitter you trust. Get your numbers. We will build your Forge to those exact coordinates and give you £200 back towards the cost of the session.

MADE TO MEASURE

3,000+ bike fits over 13 years. Our O-Series sizing system is built from real rider data, not averaged geometry tables. Your fit is the starting point.

COMMITMENT 03

Hand-assembled
in London

Every Pearson is built by hand in our East Sheen workshop. We match components to your fit data, cut cables to your reach, and set up the bike to your exact specification. One build at a time. One rider at a time.