A great blow dry starts before you reach for a brush

The styling essentials that give the foundation for bounce, shine and lasting hold.

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May 8, 2026 5:05am EDT

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Matte tone:

The Secret to the Perfect Healthy Blow Dry

The perfect blow dry begins long before you reach for your brush. Our trichologist-formulated styling essentials give every hair texture the foundation it needs for lasting bounce, shine and hold without the damage.

SHOP STYLING ESSENTIALS

Start With Strength

Successful styles start with strong, resilient hair. Our pre-shampoo mask Elasticizer restores the elasticity your strands need for lasting bounce, while reducing breakage and frizz.

SHOP ELASTICIZER

The Foundation for Volume

BODY BUILDING

A shampoo and conditioner to cleanse and add body to fine hair, creating weightless volume for a great blow dry.

MAXIMIZER ROOT BOOSTING SPRAY

Applied before blow drying, our heat-activated spray gives incredible volume at the roots that lasts all day.

SHOP THE DUO

SHOP ROOT SPRAY

Add Shine and Hold

FRIZZ-FIGHTING GLOSS

Tame flyaways and frizz, smooth hair, and protect against heat. Expect Expect red carpet worthy shine.

FINISHING TOUCH FLEXIBLE HOLD MIST

Mist over your finished style to lock every strand into place with hold that lasts all night and easily brushed out.

SHOP GLOSS

SHOP MIST

Behind the Look

CLAIRE FOY AT THE MET GALA

For Claire Foy's Met Gala moment, celebrity hairstylist Gareth Bromell created a look that was sleek, sculpted and high shine. Philip Kingsley was behind every part of the process, from preparation through to that mirror-shine finish that commanded attention on those famous steps.