By now, we’re all in agreement that reviews matter. But, are all reviews created equal? Do recent reviews carry more weight than older reviews? How important is review volume?
To find out the answers to these questions and more, we surveyed 9,000+ US consumers and analyzed consumer activity across 1.5MM+ online product pages.
Our most recent blog reveals that we discovered consumers overwhelmingly prefer recent reviews. In fact, 64% said they’d be
more likely to buy a product with fewer, more recent reviews than one with a large volume of older reviews.
Shoppers have high expectations for recency. When asked in an ideal world how recent they'd like to see reviews on a product, they responded:
