The true impact of review volume on conversion

Analysis of consumer behavior across 1,200 ecommerce sites highlights the impact of review volume on conversion.

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December 14, 2021 12:15pm EST

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We know nearly all consumers consult reviews before making a purchase. But when it comes to review volume, is more really better?

One of our favorite reports this year, an analysis of consumer activity across 1.5MM+ online product pages, revealed new insights, like:

Shoppers who visit a product page with 1-10 reviews are 52.2% more likely to convert than those who visit pages without reviews
68% say that in an ideal world, a product would have at least 26 reviews for them to consider purchasing
Review volume has the highest impact on conversion rate for shoppers in the electronics, CPG, furniture, and luxury goods categories

Spoiler alert: Across all key categories studied, more reviews = higher likelihood of conversion. Read more to figure out how to leverage this simple ecommerce truth.

And if you found this interesting, we'll be releasing a new report that takes an even deeper look at the impact of review volumes in early January.

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The true impact of review volume on conversion

Analysis of consumer behavior across 1,200 ecommerce sites highlights the impact of review volume on conversion.

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