This year, we pushed past the usual playbook and raised the bar on everyday protection. We kept the mission the same, to empower everyday people with tools that help protect what matters most, and we got more creative about how that shows up in real life.
That meant product upgrades, helmet accessories, an expanded lineup of rifle-rated plates, more custom-fit inserts for Vertx, Viktos, and Eberlestock, plus a line of pepper spray options that naturally complement our backpack armor.
Of course, there were favorites. Some gear stood out and earned a spot the simple way - people kept choosing it.
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