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puori.com
Reflecting on 2025 - A Year of Transparency, Connection, and Commitment
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Dear ,
I want to take a moment to share our appreciation for your support at Puori. We are currently reflecting on a year defined by our commitment to transparency, quality, and meaningful connections with you.
Transparency Took Center Stage
This year, the supplement industry saw two major category studies revealing critical insights about what’s really inside many protein powders on the market in the US. Our efforts for greater transparency have caught the attention of trusted media such as Vogue, Forbes, Wired, Authority Magazine, and others. For us, it validates that transparency isn’t optional, it’s fundamental. All our supplements are third-party tested and clean-certified, and results can be viewed online by scanning the QR code on our labels. We continue to be the only supplement brand who have received the Transparency Award from The Clean Label Project, but we hope more will follow.
Meeting You Around the World
A highlight of 2025 was the opportunity to connect with so many of you in person. From Copenhagen Health Week in Denmark to Eudemonia, Expo West, and Dave Asprey’s event in the US. Your questions, stories, and enthusiasm fuel our passion and commitment to deliver high-quality supplements.
Sharing Our Passion for Quality
We also had the privilege to share Puori’s mission with experts like Max Lugavere, Will Cole, Nathalie Niddam, Jeff Krasno, Dr. G, Dr. Wendy Myers, and Claudia Gilani on their podcasts. These conversations delve deep into the science and philosophy behind our efficacious supplements - high-quality, clean, and backed by rigorous testing and transparency, empowering you to make informed, confident decisions for your health.
Our Team’s Relentless Commitment
At Puori, virtue starts at home. I couldn’t be prouder of our team who continuously live the values of a healthy lifestyle - through workouts, team events, or simply supporting each other every day. Their passion is the backbone of everything we do, and it’s reflected in our products.
Transparency Took Center Stage
This year, the supplement industry saw two major category studies revealing critical insights about what’s really inside many protein powders on the market in the US. Our efforts for greater transparency have caught the attention of trusted media such as Vogue, Forbes, Wired, Authority Magazine, and others. For us, it validates that transparency isn’t optional, it’s fundamental. All our supplements are third-party tested and clean-certified, and results can be viewed online by scanning the QR code on our labels. We continue to be the only supplement brand who have received the Transparency Award from The Clean Label Project, but we hope more will follow.
Meeting You Around the World
A highlight of 2025 was the opportunity to connect with so many of you in person. From Copenhagen Health Week in Denmark to Eudemonia, Expo West, and Dave Asprey’s event in the US. Your questions, stories, and enthusiasm fuel our passion and commitment to deliver high-quality supplements.
Sharing Our Passion for Quality
We also had the privilege to share Puori’s mission with experts like Max Lugavere, Will Cole, Nathalie Niddam, Jeff Krasno, Dr. G, Dr. Wendy Myers, and Claudia Gilani on their podcasts. These conversations delve deep into the science and philosophy behind our efficacious supplements - high-quality, clean, and backed by rigorous testing and transparency, empowering you to make informed, confident decisions for your health.
Our Team’s Relentless Commitment
At Puori, virtue starts at home. I couldn’t be prouder of our team who continuously live the values of a healthy lifestyle - through workouts, team events, or simply supporting each other every day. Their passion is the backbone of everything we do, and it’s reflected in our products.
Reflecting on 2025, I’m filled with gratitude. Grateful for your trust, for the conversations that inspire us, and for the opportunity to set a new standard in an industry that needs it.
Here’s to your health, to transparency, and to a cleaner, healthier future together. We are looking forward to even bigger things in 2026!
With sincere thanks and best wishes,
Oliver
Founder & CEO, Puori
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