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What 17 botanicals did for the look of thinning hair in 8 weeks

The clinical study results behind our Gold Label bestseller.


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The clinical study results behind our Gold Label bestseller.

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Hi Friend,


It's been a while since we've been in your inbox. We didn't want to come back empty-handed.


We're PURA D'OR, a family-owned company out of Orange County making plant-based hair and skincare for over 10 years.


Our facility runs on solar power, and we still formulate in small batches. We believe you deserve to know exactly what's in the bottle and what the clinical studies actually showed.


Our Gold Label Anti-Thinning Shampoo & Conditioner Set is formulated with 17 active botanicals, including biotin, nettle extract, and saw palmetto. In an 8-week clinical study, 72.7% of participants reported noticeably less hair falling into the drain while showering. No sulfates. No parabens. USDA Certified Biobased.


We'll be showing up in your inbox a couple times a month: ingredient breakdowns, real customer stories, and what the clinical data actually says. Starting with this one.

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