To our valued Purple Carrot community:
Since I started this company in the fall of 2014, I always hoped to create a business that can be a force of good in the world, to help people eat more plant-based foods and make a positive impact on our health and the health of our environment.
The headlines we are all reading make it abundantly clear that as a country, our system has been broken. Whatever good Purple Carrot may be doing is clearly not enough. What is happening right now in our country is about the failure to reject racism and all that is so distasteful and disgraceful about it.
The broader mission of Purple Carrot is to help people eat more plants. And while that may be inherently apolitical in nature, we have the opportunity to stand on the right side of this issue and express our support to our Black colleagues, partners, vendors, customers, and community.
As a place to start, Purple Carrot will donate $40,000 this week to support Black Lives Matter. We will also invest energy into further educating ourselves on how to continue making a positive difference, both within the world of Purple Carrot, and in the broader world in which we all live.
Please join us by spreading messages of hope, inclusion, and support. We can make a difference, and our voices for positive change will be heard.
We are in this together.
Thank you.
