We wanted to share some exciting news with you directly, since you’re such an important part of this journey:
We’ve created our new parent company called 5280 Brands!
R&R CBD is the founding, legacy brand within our new company.
Rest assured that the R&R products you count on for
better sleep,
less pain, and
calmer days will have the same formulas, quality, and commitment from us. R&R has always been, and will continue to be, at the heart of everything we do.
So what is changing?
For years, we’ve dreamed of expanding beyond CBD to create a broader wellness portfolio with products that can help people feel their best at every stage of life.
5280 Brands is our way of stepping into that bigger vision. It’s a home for R&R,
Summit, and the new brands we’re building, which will be grounded in the same principles that have guided us from day one: effective products, transparent practices, and genuine care for the people we serve.
The name itself is a nod to our Colorado roots (Denver sits at 5,280 feet!), and it represents the foundation we’re building on: quality, authenticity, and a commitment to elevation in every sense.
This wouldn’t be possible without you. Your feedback, your stories, your loyalty is what got us here. You didn’t just buy products; you believed in what we were building, and that belief is what’s allowing us to grow and reach more people who need real relief.*
We’re already developing new brands launching in 2026, and you’ll be the first to know when. For now, know that the same team, values, and obsessive attention to quality that built R&R will guide everything we create moving forward.
Thank you for being part of this milestone. We couldn’t have done it without you, and we can’t wait to show you what comes next.
