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What it takes to be ready

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The focus is on preparation with a new initiative from Disaster Cycle Services
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American Red Cross
Dear Friend,

I am no stranger to the Red Cross, but since January, Ive been honored to take on the role of senior vice president of Disaster Cycle Services. Its a job that will bring me closer to the process of helping individuals, families, and communities prepare for, respond to, and recover from disasters.

In the twelve years that Ive been with the Red Cross, Ive seen first-hand the devastating toll that disasters can have, most recently in my prior role leading the Northern Coastal California Region, but also in leading the recovery efforts for Superstorm Sandy and the 2013 Oklahoma tornadoes.

Today, the need for disaster services is not abating. Its more crucial than ever. Every year, we see record-breaking storms and fires natural disasters of grand scale that have become the new normal. And while these are the stories that make the news, on average its home fires that kill seven and injure dozens every day.

Its clear to me that the best way the Red Cross can fulfill its mission is to be ready for these disasters, big or small, so I am excited to usher in the Disaster Cycle Services Readiness Initiative.

Readiness. We define this as having the capacity and capability to reliably accomplish our mission with our partners. But what it means in practice is much more than that:

Its what you see when our volunteers mobilize to be present for thousands of shelter-seekers.

Its what you experience when our staff can communicate with you in your own language.

Its what you receive in food, tarps, blankets, and essential items exactly when you need it.

And most of all, it is the hope you feel because weve made a connection that you can rely on.

After my first month in the job, Im fired up to make this initiative a reality, together with our whole team under Harvey Johnson, our president of Humanitarian Services. And, I look forward to partnering with amazing supporters like you to achieve our mission of preventing and alleviating suffering in the face of emergencies.

Thank you for all that you do to help us be ready for the next family impacted by disaster and Ill stay in touch!

Trevor Riggen Trevor Riggen Signature
Trevor Riggen
SVP of Disaster Cycle Services
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