There is something about the little details that truly elevate a piece and set it apart. We learned that quickly at Red Land Cotton in our first few years. When we launched our first set of sheets in 2016, the details on our Hemstitched Sheet Set and the effort we went through to source that first hemstitch machine to make the intricate stitch was worth it. It remains one of our top sellers today and we own 4 of those Hemstitch machines now.
Similarly, the details matter when considering which brand to buy your bedding from. When we started Red Land Cotton, we know America didn't need another bedding brand shipping product in from overseas. America needs jobs, hope and a rebuilding of her textile presence. It was that intention (a little detail) that we chose to make and put significant effort into that made all the difference.
I say all this to say, the details are important. That's why, when I looked at removing prints from our offerings due the plant closing that made our prints, I knew I needed to add in a collection that had a little detail that elevated the product beyond just a new color.
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