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For a time, veganism wasn't a niche choice. It was everywhere. And then, somewhere along the way, the momentum just faded. So what happened?
Today we peer into the rearview and do an honest autopsy on the plant-based movement. Why a way of eating that not long ago felt damn near inevitable lost its grip, and how anyone curious about eating this way can find their way in, without the dogma, the sanctimony, or the confusion.
My guide for this one is nutrition scientist Simon Hill, author of The Proof Is in the Plants and host of The Proof podcast, back to help us navigate these waters (his last visit, ep. 976). Simon has spent years in the trenches with the data, and he brings a scientist's respect for nuance to a conversation that has been sorely lacking it.
Here's the thing nobody wants to say out loud: the science never really changed. The culture did. And in that churn, a lot of trust got broken, and a lot of that breakage was self-inflicted.
Consider this less a defense of the movement than a reckoning with it.
I've been reductive in how I've carried this message. I've evangelized from my own experience. I've platformed people whose health pitch was really a Trojan horse for an ethical one. I own my part in it.
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