Cycling is supposed to be fun.

Hi friend,

Today's a fun one.

The Sarah Sturm collab is officially here.

Bold colors. Big personality. "It's supposed to be fun" built right into the band design. A daily reminder from this soon-to-be mom one of the most joyful riders in the sport.

It's a pep talk and a piece of life-saving gear, all in one?! Pretty great, we know.

The whole point of ROAD iD is simple. If something goes wrong out there, first responders know exactly who you are, who to call, and what they need to know. Your name, your emergency contacts, your medical info, laser-engraved and guaranteed for life. So you can stop thinking about the worst and get back to the fun part.

A quick word on Sarah. She's a pro endurance MTB and gravel rider based in Durango, with podiums at BWR, SBT GRVL, Sea Otter, and Leadville, plus a 2024 Migration Gravel win that put her atop the Gravel Earth Series. She's also an artist, a podcast co-host, and one of the warmest, funniest people in cycling. Her newest series, Reroute, offers an honest look at her experience navigating pregnancy as a pro athlete.

Sarah's collab is limited. Once these are gone, they're gone.

Grab yours while you still can.

Cheers,


Edward Wimmer
Co-Founder @ ROAD iD
roadid.com