What pro-cyclists do when no one's watching.

Hi friend,

We have a new video series, and we're calling it Unseen Miles.

The idea is simple. Shift the camera away from the podium, point it at the process, the dirt and the data, and show the work that makes the wins possible.

The first film is up. It's a conversation with our ambassador Matt Beers about the part of pro cycling that almost never gets filmed:

The early morning intervals.
The garage gym at the end of a long day.
The meal prep, the mobility work, the recon ride that didn't go to plan.
Showing up to do the same hard thing again tomorrow, and the day after that, and the day after that.

This is where Matt spends most of his time. Alone, on remote roads most people will never see. And this is where ROAD iD does its quietest work, surviving every sweaty, muddy, miserable, magnificent mile that nobody's filming.

Watch the first film here.

Cheers,


Edward Wimmer
Co-Founder @ ROAD iD
roadid.com

PS - Unseen Miles aren't just a pro thing. They're your 5am alarm. Your lunch-break loop. Your basement trainer session on a Tuesday night. We’re talking about the work no one's clapping for, but you do it anyway. We want to see your Unseen Miles. Tag @roadid and use #UnseenMiles on Instagram. We'll be reposting our favorites all season.