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Processing the loss of my husband, best friend, and partner has been the hardest fight of my life…
But it has only made me more passionate about what we built together at Roundhouse Provisions.
Chuck never backed down from a fight, and he certainly wouldn't want us backing down from the fight for our health.
Well, as I wrote you over this past month that I'd be continuing to fight for your fitness with Chuck's spirit at my side, I definitely feel it today!
I'm Texas-teed off, and you should be too!
Here’s something that should make you fighting angry:
Today, the average American gets over 60% of their daily calories from ultra-processed foods.¹
Read that again.
The majority of what you eat in a single day isn’t even real food.
It’s engineered.
Because behind the scenes, massive food companies hire teams of scientists to carefully engineer foods to be as irresistible as possible…
Tweaking the flavors, aromas, textures, crunch, salt, sugar, and fat in every single bite to keep you reaching for more.
Not to nourish your body…
But to make products cheaper to produce, shelf-stable for months, and incredibly addictive to eat.
All while quietly stripping away the nutrients your body actually needs — and pocketing more of your money in the process.
Chuck and I used to talk about this for hours.
He spent his life training his body to be a temple, and it broke his heart to see how these big companies were essentially "tricking" the American public into metabolic decline.
He used to say, "Gena, if we don't give them a better option, they’re fighting a losing battle."
So if any of this sounds familiar…
✓ You finish a meal… but still want something more
✓ You open a bag of chips and eat far more than you planned
✓ You crave sugary or salty junk foods — especially at night
✓ You feel low-energy, sluggish, or mentally drained after eating
…it’s not a coincidence.
It’s the system — working exactly as intended.
Now, before you roll your eyes and think, “Great… another lecture telling me to give up everything I enjoy…”
That's not what this is.
I'm not here to tell you to give up processed foods — because that's not realistic…
And honestly, it's not even the real problem if you occasionally eat chips, sweets, or other ultra-processed foods.
The issue is when they become your default fuel… instead of a treat.
So if you want to break out of this cycle…
And lose some extra weight, get your energy back, and actually feel like yourself again…
You don’t need to cut the foods you enjoy completely out of your life.
It starts with a simpler shift:
Stop relying on ultra-processed, high-sugar foods as your default fuel…
And start building more of your eating around protein-rich, nutrient-dense foods instead.
Because when protein comes first, something interesting happens:
A lot of the cravings you normally fight… don’t hit nearly as hard in the first place.
Which is why I want to share a simple tool you can use immediately:
The Protein-First Test
Next time a craving hits — whether it’s something sweet, salty, or just a “snack attack” — don’t try to suppress it.
Don’t white-knuckle it.
Instead, eat a solid source of protein first.
A few bites of meat, eggs, Greek yogurt, or a protein-rich snack.
Then wait about 10-15 minutes.
What most people notice is surprising:
The craving often either fades… or loses its intensity completely.
Not because you “used willpower”…
But because your body finally got what it was actually looking for:
Stable fuel, not a quick spike.
Protein helps steady blood sugar, increases satiety signals, and takes the edge off the urge to keep eating.
Once that initial hunger is gone, most processed-food cravings simply don’t stand a chance.
And here's the bonus: Your body actually burns MORE calories digesting protein than any other food.
So every time you choose protein first, you're not just beating a craving… you're helping your body burn more fat, too!²
Now, in my opinion, one of the most nutritious, effective, and healthy protein sources available is 100% grass-fed beef.³
The keyword here being GRASS-FED.
Because compared to regular beef, grass-fed beef is:⁴
● Higher in vitamins A, D, E, K, and B —to support eye health, strong bones, immunity, energy, and vitality.
● Higher in the minerals calcium, magnesium, & potassium —which helps build strong bones and maintain healthy muscles.
● Higher in total omega-3s —for heart health, brain function, and more mobile joints.
● Higher in Conjugated Linoleic Acid (CLA) — which can help boost fat burning and support a stronger, leaner, more toned body.
● Lower in saturated fats — to support a healthy heart and maintain optimal cholesterol levels.
The way I see it, the saying is true:
You are what you eat.
And when you eat meat that's NOT grass-fed…
You're eating an animal raised in cramped feedlots and pumped full of grains, hormones, and antibiotics.
That's not just inhumane — it makes the meat worse.
And then before it ever hits your plate, it's often heavily processed, stripped of nutrients, and engineered just to last longer on a shelf.
Yep — it’s the exact type of processed food you want to AVOID.
And over time, regularly consuming this grain-fed, processed, hormone- and antibiotic-treated beef can lead to serious health problems…
Like increased inflammation, poor heart health, disrupted hormone balance, and unwanted weight gain.⁵
That’s why choosing 100% grass-fed beef is so important.
Because it’s naturally higher in omega-3s and CLA, packed with essential vitamins and minerals, and free from added hormones and unnecessary antibiotics —
Giving your body clean fuel, instead of processed “mystery meat.”
But here’s the real problem…
Eating 100% grass-fed beef consistently is easier said than done.
It’s expensive.
It takes time to source.
And it usually requires a lot of planning, prepping, and cooking — which most people simply don’t have time for in the middle of a workday or hectic week.
After all, you’re busy. And a lot of times, you need quality food fast.
This was the exact hurdle Chuck and I faced.
Even on the ranch, we were constantly on the move.
We needed something that matched our standards but didn't require us to be in the kitchen for hours.
So the Roundhouse Provisions team and I set out to fix this problem…
And create a clean, simple way to give your body a high-quality, healthy protein source made from 100% grass-fed beef.
Something you can take ANYWHERE to give your body clean, healthy fuel.
As many of you know, I’ve always been the deep researcher in our partnership.
Chuck relied on me to dig into the "how" and "why" of our ingredients.
So, when it came to our beef, we didn't just take a supplier's word for it.
We spent months interviewing farmers directly — to review their feeding and grazing practices, and verify exactly how their cattle were raised.
From there, we tested different cuts of beef to find the perfect balance of flavor, texture, and nutrient density for a truly satisfying protein snack.
And finally, we carefully refined the recipe using only minimal, purposeful ingredients…
Dialing in a bold, mouthwatering taste without relying on fillers, sugars, or artificial preservatives.
What we ended up with was the perfect solution for REAL, on-the-go nutrition.
The Roundhouse Provisions 100% Grass-Fed Beef Sticks
These aren’t your run-of-the-mill, gas-station meat snacks.
Because our beef sticks are:
✓ Made from 100% premium grass-fed Angus beef
✓ Antibiotic-free — no fillers, no mystery meat
✓ Packed with high-quality protein
✓ Zero sugar — no crashes, no unnecessary carbs
✓ Free from artificial preservatives — no nitrates, nitrites, or MSG
✓ Shelf-stable & travel-ready — no fridge required
Each box contains 20 hearty beef sticks which deliver bold, savory flavor and real satisfaction wherever life takes you.
The result is a perfect on-the-go snack that actually fuels your energy, supports your muscles, and keeps you feeling satisfied for hours.
Because when it comes to your health, you shouldn’t have to compromise on taste or quality.
And are you ready for the really great news?
These 100% Grass-Fed Beef Sticks are available for you to try today — at a MASSIVE discount — via the secure links below.
Keep in mind, we have a small introductory batch on hand, so this offer is only available to Roundhouse Provisions subscribers.
That’s because I want to give YOU first dibs on these delicious, high-quality, protein-rich beef sticks!
Roundhouse Provisions Grass-Fed Beef Sticks were born out of a simple idea:
To give your body the nutrition, protein, and energy it craves…
All in a convenient, on-the-go snack you can trust.
No fillers, no sugar, no artificial preservatives, no “mystery meat.”
And the best part?
They’re ready to eat anytime, anywhere.
On a hike? Grab a stick.
Long day at work? Make sure your body gets real fuel fast.
Just got done working out? Recover with nutrition that supports a strong, lean body.
For me, this wasn’t about launching some new trendy snack.
I’ve spent years learning how broken the modern food system has become —
How terms like “grass-fed” are loosely regulated…
How factory-farmed meat is often mislabeled…
And how most meat snacks are packed with preservatives, cheap fillers, and low-quality beef.
So we set out to create beef sticks that were so clean and healthy, I would actually want our friends and family to eat them.
And I truly believe these are the healthiest beef sticks on the market today.
Here’s why:
1. 100% Grass-Fed Beef
Our beef sticks are made with the highest-quality, 100% grass-fed beef…
Sourced from a small-scale American farm that uses ethical farming practices to produce the healthiest meat possible.
The cattle are never grain-fed, never raised on GMO feed, and never imported from overseas.
2. Truly Pasture-Raised
For the most nutrient-dense beef, cattle shouldn’t be confined to crowded feedlots or overgrazed fields.
That’s why our partner farm uses rotational grazing, moving cattle to fresh pasture daily so they can enjoy a more diverse diet of natural grasses.
Our beef sticks are made exclusively from pasture-raised cattle, ensuring you get clean, nutrient-dense beef.
3. Antibiotic-Free, No Factory-Farm Shortcuts
Our beef sticks are made without added hormones or routine antibiotics…
And NEVER from cattle raised in crowded industrial feedlots.
Instead, we work with our partner farm to prioritize animal welfare, giving you clean beef you can feel good about eating.
4. Pure, Organic Ingredients
We only use ingredients we’d have in our own kitchen.
That means mineral-rich, unprocessed sea salt and carefully selected organic spices — with no fillers, no artificial flavors, and no hidden junk.
5. Slow, Small-Batch Craftsmanship
Each batch of our beef sticks is crafted in small quantities to ensure ideal taste, texture, and nutritional integrity.
This process takes 5-times longer and is a lot more costly than conventional methods…
But we believe the result is a healthier, better-tasting beef stick you won’t find anywhere else.
This is the standard the Roundhouse Team and I refuse to compromise on.
Because when it comes to your health…
“Good enough” isn’t good enough anymore.
This is why we created these beef sticks in the first place…
So you always have access to real, grass-fed nutrition — even when life gets busy.
And it’s also why I’m THRILLED to offer them to you today at an exclusive subscriber-only discount…
Where you can pay as low as $2.29 per stick!
That’s real fuel. Real convenience. And a price that’s hard to ignore for this level of quality.
So don’t miss out on this chance to try the Roundhouse Provisions 100% Grass-Fed Beef Sticks and finally break free from the processed food trap…
Without sacrificing convenience, taste, or quality!
Thank you for walking this path with me.
Carrying on without my partner is a daily challenge, but hearing from this community — and knowing we are helping you stay strong — is exactly the legacy Chuck wanted to leave behind.
Let’s keep fighting the good fight together.
With love and for his legacy,
Gena Norris
