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JLR Leans a Lot Into North America, a Little out of EVs at Investor Day

By: Greg Fitzgerald
Posted On: June 26, 2026


JLR is pivoting to focus heavily on the North American market, with a goal to make the business in the USA the size of the current global JLR business. That goal will bring in all sorts of changes in their market plan, from North American-exclusive Defender models to adding hybrid variants to their new EMA electric-forward platform, accommodating the lack of buy-in on EVs in the USA. It comes as the company is five years into its Reimagine strategy, and looking for the next growth plan.


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Atlantic British Ltd. | 6 Enterprise Ave | Clifton Park, NY 12065 | United States

800-533-2210


Atlantic British Ltd. is an independent supplier and manufacturer of replacement parts and accessories for Land Rover vehicles. We have no affiliation, real or implied, with Land Rover UK Ltd. or Land Rover North America. Any use of Range Rover, Land Rover or other trademarks used in this message or on our website is intended for reference only. Parts and accessories provided by Atlantic British Ltd. are genuine Land Rover parts only if indicated by suffix 'G' in the part number on the part itself and/or the packaging associated therewith.


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