US · roverparts.com

ROVERLOG Issue 350 - The Latest in Land Rover News From Atlantic British Ltd.

Interesting Info About All Things Land Rover


This email was sent

Is this your brand on Milled? Claim it.

Interesting Info About All Things Land Rover
 
   

JLR Leans a Lot Into North America, a Little out of EVs at Investor Day

By: Greg Fitzgerald
Posted On: June 26, 2026


JLR is pivoting to focus heavily on the North American market, with a goal to make the business in the USA the size of the current global JLR business. That goal will bring in all sorts of changes in their market plan, from North American-exclusive Defender models to adding hybrid variants to their new EMA electric-forward platform, accommodating the lack of buy-in on EVs in the USA. It comes as the company is five years into its Reimagine strategy, and looking for the next growth plan.


Keep Reading >>>

   

New Freelander Brand Ready for Launch

By: Greg Fitzgerald
Posted On: June 26, 2026


A few months ago, we reported on the debut of the new Freelander brand, and the Concept 97 vehicle that previewed the design themes of the Chinese-built vehicle. There's already a production vehicle ready, the Freelander 8, as JLR's joint venture partner Chery takes the licensed Freelander name back into the world. Freelander 8, the first vehicle, has been previewed, and will be going global.


Keep Reading >>>

   

Four-Pack of Color-Changing Defender Works V8s Shows the Scope of Land Rover Classic

By: Greg Fitzgerald
Posted On: June 26, 2026


A new collection of four color-changing, spectral-painted Defender Works V8s is the latest creation from Land Rover Classic—a division now nearing a decade of building factory-restored, V8-swapped icons. These vehicles are all destined for a single owner, marking the official debut of both special chromatic paint and the Double Cab Pickup body style within the Works Bespoke program.


Keep Reading >>>

   
   
   

Click HERE to WATCH the Instructional Video

Repair Front Window Regulator And Window Motor
On The Discovery Series II

   

Please take our 30-second survey and let us know how we are doing. Thanks!

   
   

Follow Us!

   

Atlantic British Ltd. | 6 Enterprise Ave | Clifton Park, NY 12065 | United States

800-533-2210


Atlantic British Ltd. is an independent supplier and manufacturer of replacement parts and accessories for Land Rover vehicles. We have no affiliation, real or implied, with Land Rover UK Ltd. or Land Rover North America. Any use of Range Rover, Land Rover or other trademarks used in this message or on our website is intended for reference only. Parts and accessories provided by Atlantic British Ltd. are genuine Land Rover parts only if indicated by suffix 'G' in the part number on the part itself and/or the packaging associated therewith.


Would you like to change how you receive these emails? Choose your change:

Update your preferences & email frequency

Change your email address

Unsubscribe from this mailing list


© Atlantic British Ltd. All Rights Reserved.

 
Are you sure?

Lists help you organize the brands that you care about. Your lists are private to you.