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ROVERLOG Issue 353 - The Latest in Land Rover News From Atlantic British Ltd.

Interesting Info About All Things Land Rover


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Interesting Info About All Things Land Rover
 
   

JLR North America Names New CEO

By: Greg Fitzgerald
Posted On: Aug 7, 2026


After over twelve years at the helm, Joe Eberhardt stepped down as President and CEO of JLR North America in June. Now, the company has named his replacement: Mark Cameron, who previously served as the global head of the Defender brand. As JLR looks to massively increase its business footprint in America, Cameron is charged with a significant duty. He takes over on September 1st and will look to transform and expand the company's presence across the continent.


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The Reimagine Plan: A Reality Check

By: Greg Fitzgerald
Posted On: Aug 7, 2026


When JLR unveiled its ambitious Reimagine strategy in February 2021, the roadmap was aggressive: Jaguar would be all-electric by 2025, and Land Rover would introduce its first pure EV in 2024, followed by six electric variants within five years. Fast forward to late 2026, and a temperature check reveals a strategy that has matured from a full-sprint BEV crusade into a highly pragmatic, hybrid-heavy long-term plan. The goals of Reimagine haven't been abandoned, but they’ve been heavily insulated against reality to protect the bottom line, and we're doing a quick check-in on the progress.

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Discovery Sport Heads Into the Sunset

By: Greg Fitzgerald
Posted On: Aug 7, 2026


For over a decade, the Land Rover Discovery Sport has served as the gateway drug into the Land Rover lifestyle. But as the automotive landscape rapidly shifts toward electrification and increasingly stringent regulatory demands, Land Rover has confirmed that production of the Discovery Sport will officially cease in December 2026. The end of the model also marks a major pivot in JLR’s global manufacturing and product strategy.


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Click HERE to WATCH the Instructional Video

Discovery Series 2 BOSCH Head Gasket DIY Installation Part 2

   

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Atlantic British Ltd. | 6 Enterprise Ave | Clifton Park, NY 12065 | United States

800-533-2210


Atlantic British Ltd. is an independent supplier and manufacturer of replacement parts and accessories for Land Rover vehicles. We have no affiliation, real or implied, with Land Rover UK Ltd. or Land Rover North America. Any use of Range Rover, Land Rover or other trademarks used in this message or on our website is intended for reference only. Parts and accessories provided by Atlantic British Ltd. are genuine Land Rover parts only if indicated by suffix 'G' in the part number on the part itself and/or the packaging associated therewith.


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