We're in our 11th year and it finally feels like we've found our ground.
Sometimes I stop and think about what this actually is now. We've made close to 55,000 pieces. There is a whole weaving village in West Bengal that we work with - families who hand-weave the fabric that becomes your clothes. That was never part of a plan. It just grew, piece by piece, the same way everything here does.
We started with a simple idea. Make colorful, bold, everyday clothes. Comfort first, all in natural fibers, using handloom and handcrafted techniques. A little slowness in a fast-paced world. That hasn't changed.
Every piece we make starts small. 20 to 30 per style, by hand, restocked only when it earns it. Our fabrics are hand-woven and hand-printed and they take time. So we keep a small reserve of fabric set aside for moments like this one.
Memorial Day is one of two times a year we open the sale fully. Most of the new collection included. If you've been waiting, this is that moment.
It begins May 19.
Mark your calendar.
More soon.
Rujuta
P.S. This sale comes with a gift. We made a small batch of eye masks from our leftover fabrics - they ship automatically with orders over $250. Orders over $400 include an oversized kantha tote bag. Both are limited. Both are made from what was left over after the collection.
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