I had just gotten the company back. If you know, you know, and if you don’t, the short version is that after eight years I found myself sole owner of Sackville for the first time, staring at a blank slate and a to-do list that was approximately one thousand items long. There were serious things to figure out. Structural things. Grown-up, business-owner things.
And then one evening, in a moment of what I can only describe as inspired irresponsibility, I got high and wanted to make our iconic “Moon is High, and So Am I” stoned Moon into a real life character, so of course I put her in a broccoli costume with blood-shot eyes and a joint.
She looked extremely unbothered.
I related to her immediately.
Luna the Moona was never in the product roadmap. There was no brief, no design philosophy. Just a tiny, stoned, deeply chill broccoli plush that you could clip onto your bag and feel slightly better about your day.\
Production was, by comparison, was not chill, not chill at all.
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