We want to reach out with total transparency and personally apologize for a marketing communication that went out to the SAXX community this morning.
An email was sent to our subscriber-base that featured a black man and wording referencing the “breathability” of a new fabric. This email was written and approved in March, and we hadn’t reviewed it again – which we now see was crucial in light of the current social climate and circumstances surrounding George Floyd’s death. It was wrong, and we apologize. We must do better.
As a business it is our duty to speak up; impactful change needs to come from within institutions like ours. We are taking the time to examine how we operate as a company and how we can support change – we don’t have all the answers right now, but we can commit that we are engaging our team, community, and partners in the conversation.
Here’s what we’re doing immediately:
1. We will be making a donation of $50,000 CAD to the @naacp to support their mission to ensure a society in which all individuals have equal rights without discrimination based on race.
2. We are pausing all marketing-related social posts and emails this week, in order to create more space for this important conversation to take place in your feed.
3. We are challenging our team to grow, learn and be better by committing to training and tools to educate our employees on matters of inclusion, anti-racism and equality.
The world needs more than our marketing emails right now, and this is something we will continue to actively explore internally and externally, in the days, weeks and years to come.
Thank you for holding us accountable and taking the time to email and call us out. We welcome your feedback on how we can use our platform to further anti-racism. We’re listening.
- SAXX
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