Inside Niels' Daily Hair Routine 🙌

Niels Konradi shares the story that inspired Scandinavian Biolabs!

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July 25, 2026 5:00am EDT

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Hello,

Today, we'd like to introduce you to one of the people helping shape Scandinavian Biolabs from the very beginning. We sat down with our COO & Co-Founder, Niels Konradi, to talk about his own hair journey, the products he relies on every day, and the hair care advice he wishes everyone knew.

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What's been your proudest moment at SBL so far?

"When I talk to individuals who’s used Bio-Pilixin® and tell us they can now leave their house with more confidence, smile more in photos or blink at themselves in the mirror thanks to their fuller, thicker, healthier-looking hair – those are my proudest moments and why we’re here. This is our mission."

Which SBL product would you take to a desert island?

"Bio-Pilixin® Serum so that my follicles are in great shape when I return."

Which 3 SBL products do you actually use yourself — and what does each one do for you?

"Every. Single. Day. I use the Bio-Pilixin® Activation Serum on my crown and hairline. I style and get further volume on the daily from our Firm Hybrid Clay. Shampoo + Condition (even though my hair’s fairly short) at least every other day."

Hair Strength Shampoo

Flexible Hybrid Clay

Bio-Pilixin Activation Serum

SHOP NIELS'S FAVORITES

Which SBL product do you think is underrated — and why should more people know about it?

"For Men or people with shorter hair who’s not conditioning normally, the Recovery Conditioner is really underrated. It really multiplies the hair’s thickness and volume. For Women or individuals with longer hair, we get some almost unreal positive feedback on our Hydration Mask. It’s one of the formulas that we’ve put the most resources into developing since we didn’t compromise neither using plant-based ingredients instead of silicone and wanted a light formula to create best volume."