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The addition of Bread & Butter enables Selkirk to reach a broader and increasingly diverse base of pickleball players. In 2020, Selkirk launched the SLK by Selkirk line, a performance-driven brand dedicated to making the sport more accessible to players of all levels.
With the inclusion of Bread & Butter, Selkirk expands its portfolio with a differentiated brand that speaks to a distinct consumer segment. The acquisition also enhances both companies' platform of services as they scale internationally.
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