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The SEO comfort zone is gone. AI answers took clicks. Buyers changed how they search. Don’t let your optimization strategy fall behind. The best marketers adapt in real time.
 
 
 
 
Google’s search bar entered its AI era
 
At I/O 2026, Google introduced Gemini 3.5 Flash model and a new AI-powered Search box, calling it the biggest Search box upgrade in 25 years. A big deal for users and for publishers.
 
People can now search with “anything on their mind”: text, images, videos, files, follow-up questions, and even URLs. More like talking, less like typing keywords.
 
 
Leigh McKenzie 1 min read
 
 
 
 
The SEO framework everyone gets wrong (even in 2026)
 
Many marketers still follow the old SEO playbook. Same content formats. Same keywords. Same tactics. But even in Google, buyers don’t search the same way anymore. Adapt before your competitors do.
 
 
Video Cover
 
Tool tip: Check how your site performs in Google and AI with Site Audit.
 
 
 
 
AI is giving health advice. And that’s a problem.
 
66.28% of people already use AI for health questions. One in four say it caused a serious problem. Symptom-checking is now the most common AI health use case.
 
Our advice? Maybe don’t diagnose yourself with AI just yet.
 
 
James Martin
James Martin, Exploding Topics
 
 
 
 
FAQ schema removed from Google. Now what?
 
Google officially killed FAQ-rich results. Now marketers are stuck wondering whether FAQ schema still matters for AI search.
 
The answer is more complicated than “remove it all.” Teams testing structured data's impact on AI citations and SERP features have a competitive edge. No matter the outcome, keep your FAQ content. It helps.
 
 
Sydney Go 7 min read
 
 
 
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