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Meet Our Team

Meet the SOFFLI team and discover our story


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Have you met Our Team yet? 

We're a diverse group of skincare fanatics with every skin type (who also happened to be friends!) that first decided to write about our holistic approach to skincare. This includes habits, elements of the soul, exercise, nutrition and other experiences, in addition to products. We have a dermatologist from Seoul, a plastic surgeon from San Diego and a white fluffy pup named "Moo" on our expert panel.
 
Meet Our Team
In addition to bringing you holistic skincare articles, we recently launched our own brand of minimalist skincare products. "SOFFLI" is derived from “soulfully” and pronounced “softly.” It's dermatologist approved, cruelty-free, vegan and with 15 or less clean + effective ingredients, so you can understand exactly what you're putting on your precious skin.
 
The Soffli Philosophy  
We're so excited to be on this journey with you towards soulful skincare and ever-glowing skin!
 
With Gratitude, 
Minji (Founder/CEO)
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