YODEL YODEL!

SEVENFRIDAY is based in Switzerland but isn’t Swiss-made. Our team in Zurich is international as is our network of partners and we prefer to write our own history rather than chalk it up to heritage.

Our Swiss-ness and lack thereof play an equally important role in who we are. On the one hand, we’ve never liked to let where we’re from define what we do. The choice to have our watches produced in China was a conscious, albeit unorthodox, one and our very international network of partners quite literally shapes us as a brand.

However, being a Swiss brand certainly influences the way we work, as our partner’s like to remind us! Beyond that, we take design inspiration from a number of Swiss movements. Take the International Typographic style for example that is widely considered the basis of modern graphic design. A modular grid system, minimal graphics and an asymmetrical layout.